If you have a large piece of machinery, heavy equipment vehicle or industrial process that you need to sell to customers you have to make choices about your marketing approach. Phone calls, email, or face-to-face contact? Probably a combination of all three. A good website – interactive and informative – is imperative. Video testimonial, a detailed brochure and participation at trade shows might be useful.
One approach that is almost out of the question is hauling a huge, bulky piece of equipment to the prospective buyer and saying, “Look, here it is, and let me show you all of its outstanding features.” It would be effective, but impractical when dealing with oversized products.
A sales model would provide that impact without the cost and logistical impossibility of the real product. Imagine having a detailed sales model of an excavator, a cooling system or a jet engine that travels with the sales team and can be displayed with ease in a variety of settings. A model reproduction of your over-sized product will inform, impress and engage potential customers, giving a worthy return for your investment.