Tag Archives: sales model

Scale Model Projects, Shop News

Aircraft Simulator Model Takes Flight

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I really enjoyed watching this aircraft simulator model come together in the shop. KiwiMill model makers milled the outer shell in pieces and then assembled it to create the curved shape of the model. The detailed parts were 3D printed and added on to the model. The design of the model was modular, with sections that come apart just like the real product.

I was most curious to find out how the aircraft simulator works in real life. Turns out it is a  huge 35 foot long machine that is placed over the nose and cockpit of an actual aircraft. Images are projected on the curved screen that mimic the movements of the pilot working the controls. This way a pilot experiences flight in a very realistic way without ever leaving the hanger. What an amazing, immersive training tool!

It is useful to have an aircraft simulator model to take to trade shows or sales meetings because the real product is too large to transport. We anticipate our client getting many years of use out of this model.

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Scale Model Projects, Types of Models

These Models Make Great Sales Tools

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sales tool model

Here at KiwiMill we strive to produce quality models that communicate, travel well and are easy to use, all within a reasonable budget and time frame. It’s a tall order. Sometimes we hit upon a model design that is so successful our client keeps coming back for more.

This computer product model is a great example of this kind of repeat business. Sales people took our model out into the field, enjoyed using it, and found it to be an excellent sales tool. More and more salespeople within the company want one, and the client keeps returning for additional orders.

sales tool model

While many scale models are one time only builds, we welcome this type of repeat business, building multiple copies of a particular model. It means the sales tools has been a great success.  These types of projects turn the model shop into a temporary production facility of sorts. Fabrication processes are streamlined in order to create a consistent product, over and over, in a reasonable time-frame.

sales tool modelsales tool model

The actual computer product being modeled in this instance is an extremely expensive piece of equipment weighing 70 pounds. It would be impossible for the entire sales force to carry these around to their clients.  Our model makers have designed a replica of this product that is smaller, lighter and much less delicate. It’s a convenient sales tool that can be carried in a briefcase.

sales tool model

 

Types of Models

Industrial Models

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Industrial Model

Industrial models allow a company to demonstrate its machinery, piece of large equipment or industrial process using a hands on approach. Having an industrial model sets your product apart from the competition that’s still relying on a two-dimensional display. A color brochure of a product, or even a video demonstration will not deliver the impact an industrial model in hand does. A 3 dimensional model communicates effectively, answering specific questions about your product. It can also highlight the particular features or strengths that you want emphasized.

Often an industrial process or piece of machinery is too large, complex or cumbersome to travel between trade shows. A model, on the other hand, is portable while still being instantly recognizable and understood as a replica of your product.  No need to worry that the potential client cannot visualize your product accurately from a 2 dimensional drawing or photograph. While nothing can substitute for the real product, a quality replica can be a highly effective alternative. Its physical presence provides direct understanding about what you are offering and translates into a more positive sales experience.

A skilled model maker can work with you to provide an accurate, visually pleasing, detailed-as-you-want industrial model in a user-friendly scale. Specific features can be emphasized on the model, making it easier for your sales staff to illustrate your product’s uniqueness. Duplicate models can be constructed for multiple shows. Replicas are a cost-effective, engaging option when bringing along the real product is not feasible. No one should go into a presentation without this sales tool in hand!

Model Making Profession, Types of Models

Architecture Is a Beautiful Thing.

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architectural model

Most people can get excited about architectural models. Breathtakingly huge skyscrapers lit from the interior,  intricately detailed cottages with lift-off roofs, or lushly landscaped commercial developments capture attention. These types of models can be true works of art.

Besides being beautiful to look at, architectural models play an important role in society in general and development specifically. They are used to approve plans, raise funds, marketing and sales, as well as showcasing exceptional or historically significant design.

There are as many different types of architectural models as there are approaches to building one. Simple mass designs, in one solid color (usually white), semi-detailed studies with medium levels of texture, color and intricacy, all the way to museum quality finely detailed marketing models with landscaping as important as the architecture. The type of architectural model is ultimately dictated by its use in the business world, along with budgetary concerns of the client.

KiwiMill works closely with architects and developers to produce highly accurate, one-of-a-kind, finely crafted simulations of design in a time-frame that meets the needs of our clients.

Types of Models

Heavy Equipment Sales Model

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If you have a large piece of machinery, heavy equipment vehicle or industrial process that you need to sell to customers you have to make choices about your marketing approach. Phone calls, email,  or face-to-face contact? Probably a combination of all three. A good website – interactive and informative – is imperative. Video testimonial, a detailed brochure and participation at trade shows might be useful.

One approach that is almost out of the question is hauling a huge, bulky piece of equipment to the prospective buyer and saying, “Look, here it is, and let me show you all of its outstanding features.”  It would be effective, but impractical when dealing with oversized products.

A sales model would provide that impact without the cost and logistical impossibility of the real product. Imagine having a detailed sales model of an excavator, a cooling system or a jet engine that travels with the sales team and can be displayed with ease in a variety of settings. A model reproduction of your over-sized product  will inform, impress and engage potential customers, giving a worthy return for your investment.

Types of Models

You Need an Industrial Model

Industrial modelWhen it comes to sales presentations, having an industrial model sets your product apart from the competition. A color brochure of your product, or a video demonstration will not deliver the impact an industrial model in hand does. A model is ultimately informative, answering specific questions about your design. It can highlight particular features or strengths of your product while providing the necessary focus and excitement to your presentation.

The product itself is often too large, too heavy or simply too cumbersome to travel between sales meetings or trade shows. A model, on the other hand, is portable yet instantly recognizable and understood.  No need to worry that the potential client cannot visualize your product from a 2 dimensional drawing or photograph. This direct understanding about what you are offering will likely translate into a more positive experience and increased sales.

A model maker can work with you to provide an accurate, visually pleasing, detailed-as-you-want model in a user-friendly scale. Specific features can be emphasized on the model, making it easier for your sales staff to illustrate your product’s uniqueness. Duplicate models can be constructed for whole sales teams. No one should go into a presentation without this necessary sales tool in hand!

Types of Models

Trade Show Models Attract Attention

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trade show model

A trade show booth should draw potential customers in to explore, interact with, learn about and bond with your product. What better way to meet these goals than with a scale model of your product? A trade show model can represent your design with the utmost accuracy while drawing attention to the features you want to emphasize.

Considerations:

    • It’s often easier to transport a scale model than the product itself, and costs less.
    • Your scale model can be touched and examined close up to see how it functions.
    • A demonstration of your working model draws customers in to interact personally with your product.
    • A 3D model is vision friendly – not everyone can imagine 2D objects in space.
    • Cutaways, see-through design, high impact colors and working parts draw attention to your product’s special features.
    • Custom cases are provided to house and transport your model safely to various shows.

Everyone loves models, making them natural magnets at trade shows. Customers are drawn to these replicas more than the actual product, sparking curiosity and interest in what you have to offer. Interacting with a scale trade show model creates a lasting impression that can translate into more sales.

Scale Model Projects

Server Facility Cooling System- first industrial model of the year

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The shop has been busy in the New Year building an industrial model  of a cooling system for a server facility. It will be used as a sales model by our client, APC.

Update: Check out the last 4 pictures.

Rarely will a model be damaged in transit. They are packed with extreme care. While shipping companies vary in their reliability, regardless of using UPS, USPS or Fed Ex, occasionally a model does arrive to the client with problems, no matter how well packed. It’s a frustrating part of the business, but model makers know how to fix their creations. Short of handling the delivery personally, which can be done in some instances, this is just another challenge in a model maker’s day.

Here is the model fixed and shipped out again!