KiwiMill recently completed a display model of a gene sequencing facility. This was an expedited project completed in less than a month and shipped directly to the American Society of Human Genetics trade show in Baltimore, Maryland.
The model was designed to show of the streamlined process of genetic sequencing our clients have created with their system. Robot arms are used to move genetic material from one machine to the next, eliminating unnecessary steps in the process.
The display model was built quickly and arrived on schedule to the trade show floor. There it was placed on a lit table, serving as a center point to our client’s booth design.
Materials used included 3D printed parts, machinist board and sheet plastics. Both models fit in one Pelican case for ease of transportation. A second model is being built concurrently to reside at the corporate headquarters.
Here is a picture of the model at the trade show taken by camera phone. Look for more pictures of this project soon – and others like it – on our website portfolio, under trade show models.
The 2012 Trade Show Season is in full swing. Trade shows offer a unique opportunity to generate new leads, launch a new product design and strengthen relationships with existing clients. It’s not too late to plan new ways of meeting these goals by bringing more prospects in to your booth, and creating excitement about what you have to offer once they are there.
More industries are turning to scale model makers to build the center piece for their trade show booth. There are numerous reasons for turning to custom models to sell products. The actual item may be too cumbersome, over-sized, tiny or delicate to display at multiple trade shows. It might lack the visual impact that is called for in the highly charged atmosphere of trade show exhibitors. Emphasizing particular product features may be necessary to stand out from the competition.
While in recent years various multi media has been added to showcase a product’s potential, nothing quite matches the impact that a 3D replica provides. Prospects want to see and touch the product. They want to walk around it and view it from various angles; examine up close how it functions. Custom scale models give a tangible understanding of what is being offered in a format that everyone can easily understand.
Utilizing the newest techniques, model makers can add features that help a product sell itself. Cut away designs, LED lighting, clear bodies that show interior components all add interest and perspective that allow the product to tell its own story. A working model can even show a product in action. Using electronics, the model can be made to function like the real thing. These special features make for an extra engaging display, making it easier for the sales team to demonstrate the product’s advantages.
A scale model display, complimented by multi media ( pictures,music, animation or videos) makes for a powerful impact. Trade Show participation is a big investment that needs to pay off in terms of exposure and ultimately, sales. It makes sense to use the most powerful tools possible to attract and focus potential clients on your product in a way that leaves a lasting impression.
photo credit: EDubya
Recently KiwiMill shipped out 5 display models for our client, Anaren, representing the circuit boards they make for radars. These will be trade show displays and include a plane, ship, 2 trucks and a satellite that house radars within them. More photos at http://www.flickr.com/photos/ammodelmakers/sets/72157626468589207/.
When it comes to sales presentations, having an industrial model sets your product apart from the competition. A color brochure of your product, or a video demonstration will not deliver the impact an industrial model in hand does. A model is ultimately informative, answering specific questions about your design. It can highlight particular features or strengths of your product while providing the necessary focus and excitement to your presentation.
The product itself is often too large, too heavy or simply too cumbersome to travel between sales meetings or trade shows. A model, on the other hand, is portable yet instantly recognizable and understood. No need to worry that the potential client cannot visualize your product from a 2 dimensional drawing or photograph. This direct understanding about what you are offering will likely translate into a more positive experience and increased sales.
A model maker can work with you to provide an accurate, visually pleasing, detailed-as-you-want model in a user-friendly scale. Specific features can be emphasized on the model, making it easier for your sales staff to illustrate your product’s uniqueness. Duplicate models can be constructed for whole sales teams. No one should go into a presentation without this necessary sales tool in hand!