The 2012 Trade Show Season is in full swing. Trade shows offer a unique opportunity to generate new leads, launch a new product design and strengthen relationships with existing clients. It’s not too late to plan new ways of meeting these goals by bringing more prospects in to your booth, and creating excitement about what you have to offer once they are there.
More industries are turning to scale model makers to build the center piece for their trade show booth. There are numerous reasons for turning to custom models to sell products. The actual item may be too cumbersome, over-sized, tiny or delicate to display at multiple trade shows. It might lack the visual impact that is called for in the highly charged atmosphere of trade show exhibitors. Emphasizing particular product features may be necessary to stand out from the competition.
While in recent years various multi media has been added to showcase a product’s potential, nothing quite matches the impact that a 3D replica provides. Prospects want to see and touch the product. They want to walk around it and view it from various angles; examine up close how it functions. Custom scale models give a tangible understanding of what is being offered in a format that everyone can easily understand.
Utilizing the newest techniques, model makers can add features that help a product sell itself. Cut away designs, LED lighting, clear bodies that show interior components all add interest and perspective that allow the product to tell its own story. A working model can even show a product in action. Using electronics, the model can be made to function like the real thing. These special features make for an extra engaging display, making it easier for the sales team to demonstrate the product’s advantages.
A scale model display, complimented by multi media ( pictures,music, animation or videos) makes for a powerful impact. Trade Show participation is a big investment that needs to pay off in terms of exposure and ultimately, sales. It makes sense to use the most powerful tools possible to attract and focus potential clients on your product in a way that leaves a lasting impression.
A trade show booth should draw potential customers in to explore, interact with, learn about and bond with your product. What better way to meet these goals than with a scale model of your product? A trade show model can represent your design with the utmost accuracy while drawing attention to the features you want to emphasize.
It’s often easier to transport a scale model than the product itself, and costs less.
Your scale model can be touched and examined close up to see how it functions.
A demonstration of your working model draws customers in to interact personally with your product.
A 3D model is vision friendly – not everyone can imagine 2D objects in space.
Cutaways, see-through design, high impact colors and working parts draw attention to your product’s special features.
Custom cases are provided to house and transport your model safely to various shows.
Everyone loves models, making them natural magnets at trade shows. Customers are drawn to these replicas more than the actual product, sparking curiosity and interest in what you have to offer. Interacting with a scale trade show model creates a lasting impression that can translate into more sales.
For the final trade show display at CES , our model makers purchased a collection of real casino props to create this vingette of a Las Vegas casino including felt table tops, a working roulette wheel, authentic poker chips and professional card decks. The chips were stacked on a rod and mounted permanently to the display with the playing cards and roulette wheel. The highlight of this display was the refurbished slot machine. The guts of the slot machine were dissembled and extensive electronic reengineering applied to the interior parts in order to fully automate the game. Details on this rebuild can be found at our how-to tutorial: http://ammodel.com/Default.aspx?tabid=439&Article=245.
KiwiMill created 4 distinct model displays for our client, MSM, designers of the Kodak trade show exhibit at CES 2011. The purpose of the displays were to highlight the motion capture abilities of newly introduced cameras. Trade show participants could explore highly visual scenes through the camera’s lens while visiting the Kodak booth.
Our model makers were given the task of designing four separate model displays incorporating motion, color, lights and intriguing visuals. The themes were the following:
a realistic miniature scale model of Times Square
a vignette of real objects in a Las Vegas casino
a stylistic sculpture evoking the atmosphere of a night club
a whimsical display capturing a snowboarding sports scene
The trade show models are finished. Final details have been applied, displays blown off and cleaned up from sitting in the dusty shop and photographs taken for the company portfolio. (Check back for pictures of the final displays in the near future).
Finishing up a project in themodel makingworld means undertaking yet one more assignment : the design and creation of shipping crates. Model makers uniquely know what is the best way to transport their wares. Measurements are taken and boxes are built according to the specific needs of the model itself, as well as the client.
After careful placement in their crates, the trade show model displays go out the door to our valued client and on to the 2011 International Consumer Electronics Show in Las Vegas. Safe travels…
Model shop workers at KiwiMill are busy this week creating trade show displays. The conception or design phase of the project – determining how and with what materials to build the displays and ordering and gathering those materials – has given way to fruitful days of action fabricating and assembling these creations. Soon it will be time to provide the detailing and finishing touches that will bring the team’s vision alive in a final product for the client.